By NORMA Group
NDS Culture
We are very proud of our unique culture grounded in our Guiding Principles of Customer Success, Teamwork, Communication, Integrity & Trust, Results, and Innovation. Our work environment is built on a firm and shared commitment to these Guiding Principles which we expect our leaders and employees to embody every day. We are also a culture based on transparency, candor, feedback, and mutual respect.
We reinforce and strengthen our culture on an ongoing basis through training, reinforcement, recognitions, and a set of powerful enabling tools such as the Oz Principle of Accountability and SDI Interpersonal effectiveness.
Our cultural focus on Customer Success, Teamwork, Communication, Integrity & Trust, and Innovation has been a key source of our success over the years and has resulted in 30+ year relationships with all our major top customers.
NDS Guiding Principles
NDS is powered by a number of essential beliefs that we want our employees to carry with them every day. These principles guide our employees every day as we work together to accomplish our shared goals.
- Customer Success
- Teamwork
- Communication
- Integrity & Trust
- Results
- Innovation
Ensure the success of external and internal customers.
Our number one priority at NDS is Customer Success – both externally and internally. In both cases we care about, and focus on working for the success of, others. Our NDS Brand Promise is our north star for how we are different from and better than our competitors in ways that matter to our customers and end users. Internally, we are focused on working together and supporting one another as one team to fulfill our NDS Brand Promise and for the success of our company.
Place company goals over department or individual goals.
Work effectively with others to achieve a common goal.
NDS and NORMA Group are committed to developing a diverse and inclusive workforce in an environment that empowers all of our employees. Our aim is to build a workplace that attracts talented individuals and enables them to openly communicate with colleagues, co-develop ideas, and grow to their fullest potential. We believe that employing people with a diverse range of skills and experiences is vital to the growth of NDS. Welcoming diversity of people as well as ideas is the only way for our organization to succeed.
Proactively communicate both good and bad news.
Communicate to help others be successful
Be widely trusted, direct & truthful.
Don’t misrepresent self for personal gain.
At NDS, employees are empowered to take on the responsibility for challenges they face on a day-to-day basis. If a mistake is made we communicate openly and then focus on learning and applying solutions. With this mindset we have established a strong reputation for being candid and doing what we say we will do. This reputation has instilled an enormous amount of trust in us by our customers, parent company, and employees. Our united focus is doing what’s right, being direct, being respectful, and always working to make our customers, our business, and one another more successful.
Take ownership, rise above difficult circumstances, and exceed individual goals that positively impact the company’s goals.
Push self and others for results.
Embrace creativity, learn from our mistakes, and build on our successes.
Seek new ideas and ways of doing things.
NDS was founded on innovation. Since inventing the plastic catch basin for landscape drainage NDS has been a leader in bringing innovative water management solutions to the market. As we look ahead, the need for new innovative solutions will only grow as water quality and scarcity challenges and needs grow. To meet this growing need for new solutions we are increasing our investment in innovation while also advancing our innovation strengths across our organization as we look to improve every aspect of what we do.